When you go scuba diving in shark-infested waters, your dive instructor will give you this advice: Keep your hands close to you and stay at a safe distance. But if the sharks want a piece of you, there’s really nothing you can do about it.
The Buying Process: Subconscious Triggers to Conscious Action
Most people like to think that they make logical buying decisions based on price, trust in a brand, recommendations from a friend, etc. These can all be factors, of course, but consumer research shows that shoppers’ decisions start from a much deeper place—the subconscious level.
The Adventure of a Lifetime: Bush Flying in Alaska
The most spectacular parts of Alaska are only accessible by bush flying. There are no roads; there are no runways. Small villages dot the land here and there, but the natural world remains almost completely unspoiled. You fly a light single-engine propeller plane over snaking rivers, craggy peaks, and majestic glaciers. You see bears catching salmon, wolves on the move, and moose stripping bark from trees. You and your group are the only humans visible for hundreds of miles. Bush flying is an adventure like no other.
5 Tips for Using a GoPro Camera While Snowboarding
If you’re reading this, you love snowboarding. You love watching snowboarding videos online. You’ve probably thought about making videos of your own adventures on the slopes. But wait! Put down your board, take that GoPro off your head, and read this first.
Standing Out from the Crowd: The Beverage Aisle and the Importance of Package Design
If you’ve wandered down the beverage aisle of a grocery store lately, you’ve probably noticed that there is now a stunning array of choices. This is due to a major shift in consumer preference. Sugary soda has gotten bad press for its contributions to obesity, diabetes, and heart disease, and diet soda has been controversially linked to cancer and weight gain. This has spurred consumers to seek healthier choices, and soda companies are feeling the impact: soda consumption in the US has steadily declined over the past decade, and Diet Coke sales are down 15 percent since 2013.
4 Video Editor Tips for Making Better Smartphone Videos
Want to make your smartphone videos look like they were shot by a professional? VideoTov video editor Leo Mahoney has four suggestions for improving your technique.
An ode to the apostrophe
The apostrophe has been giving writers trouble ever since it first appeared in English in the 16th century. In this century, stray apostrophes became so irksome in documents of the English town of Nottingham that its City Council instituted an “apostrophe box.” (Every time a staffer made an error with this curvy little mark, he or she had to put £1 into the box, with proceeds to go to charity.)
On this side of the pond, September 24 is National Punctuation Day, so it only seems fitting to give this under-understood punctuation mark its due.
At Least One Issue Has Bipartisan Support: Marijuana
Political polarization has been a major obstacle to Congress getting anything done for years now. The last two congresses, the 113th Congress (January 3, 2013 to 2015) and the 112th Congress (January 3, 2011 to 2013) were, respectively, the second-least and least productive Congresses since the 1940s. They passed a dismal 286 and 283 laws, and lack of bipartisan cooperation was the number-one culprit. But the new Congress has found one unexpected issue on which Republicans and Democrats are starting to agree: cannabis.
Consumer Demand Is Costing You: Why Retailers Have to Waste Food
If you work in the grocery industry, you know all too well that the retail food sector faces a great paradox in consumer demand: If you want people to continue to buy food from your store, you have to waste food—a lot of food.
Pregnancy Photos for Couples
One of our favorite kinds of photo shoots to do is pregnancy photos. Couples always tell us they’re so glad they captured this moment, because they’re so busy in the moment with getting ready for the new baby that the whole experience becomes a blur in their memories. The pictures will always be there remind them of the excitement and anticipation of bringing a new baby into the world. And for us, it’s amazing to be there with a couple as they get ready to welcome their new child.
Video Editing Family Memories to Last a Lifetime: Yael’s First Year
Gabriel and Michal wanted to celebrate their daughter Yael’s first birthday with a present they would all enjoy for years to come. They had hundreds of photos and video clips: pregnancy, birth, naptime, story time, bath time, learning to eat, learning to crawl, learning to stand, crying, laughing, sleeping, snuggling. But all these magical moments were scattered around phones, jumbled up and rarely enjoyed. So they decided to create a video celebrating the incredible journey they had all been through in their first year as a family.
Seeing Beyond Demographics: Why Traditional Divisions of Consumer Groups Don’t Work Anymore
One of the reasons that eye tracking is such an effective way to study consumer behavior is that it doesn’t rest on assumptions. In our research, we watch real people in real shopping situations to gain real insights into buying behavior. Traditional marketing efforts are less directly evidence-based, and focus instead on demographics—age, income, location, race, gender, etc.—to decide which consumers will be interested in a given product. While this method has long dominated marketing strategy, it’s becoming less and less relevant as consumers break free of expected demographic boundaries, becoming more eclectic in their buying habits. We are entering the age of post-demographic consumerism.
Are Entrepreneurs Born or Made?
Entrepreneurs are the lifeblood of the global market; their drive to create and grow new companies is what makes the system work. But not everyone is running out and starting new businesses all the time—it takes a certain kind of person to turn an idea into a business. You might think you should start a business because you have a great idea, but will you truly be able to make your business succeed?
We Don’t Always Buy What We “Should”: Why Consumers Make Irrational Decisions
Traditional economic theory, also called rational economic theory, posits that people make decisions by examining all the available evidence and making the most logical decision. But as the craze for Beanie Babies and the continued success of the KFC Double Down have shown, consumers frequently make choices that are not in their best interest. Consumer behavior is complex and often irrational, but there are layers to this complexity that we can unwrap to understand better.